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Organizational development for SME – smart data-based business solutions

Smart Profiling

  • SMART Profiling is an innovative project of STRATEGMA Agency that is developing a trusted virtual adviser for sustainable development of SMEs. In today’s dynamic digital environment this is a knowledge and skills transfer hub that provides key specific information to entrepreneurs, which helps them explore challenges, discover solutions and unlock their sustainability, innovation and inclusive growth potential.

  • SMART Profiling transforms the data of an enterprise into a strategic asset in order to meet their needs. By means of analysis and contextualisation the service allows early identification and mitigation of operational and strategic risks, adaptive and flexible solutions and development of managerial capabilities through demonstration and support.

  • SMART Profiling is an accessible, integrated collaboration based on data and adapted to the changing needs of small and medium businesses. The service integrates established management models and scientifically rooted methods and radically improves their results with the help of new knowledge, acquired through application of modern digital analytical means and big and diverse data.

  • SMART Profiling is a systematic and thorough research process that collects, analyses and interprets a wide range of micro-level data. The result is not limited to a static snapshot of the current situation but visualizes the inherent dynamics of the specific business, including analysis of the processes, dominant trends and future potential.

  • SMART Profiling democratises expert knowledge and modifies the entire way of functioning of small and medium businesses and the competition among them. This is a new generation strategic engine which provides a competitive advantage to those who need it most.

For whom

The Smart Profiling service is designed for small and medium enterprises operating on the territory of Bulgaria and seven other European Union states.

The selection was made from the aggregation of all EU member states with application of criteria based on the conclusions of the European Commission annual report on SMEs in Europe. The lead criterion is the produced added value per employee. To it we have added the annual value-added growth rate, adjusted for inflation and the annual employment growth rate for SMEs.

The selected countries are Romania, Croatia, Greece, Cyprus, Estonia and Portugal.

More information about the project (select your language):

ro

romania

hr

CROATIA

The Data

The data that is collected and subject to storage and processing are classified per:

  • type of information they contain: numerical (quantitative data) and descriptive (qualitative data)

  • thematic field they reflect: financial; economic; marketing

  • the level on which they register the current status: micro data, meso data, macro data

  • The raw data is collected from publicly accessible sources and is subject to cleaning, processing and storage.

Innovation management

Adapted framework for measuring transition-to-market readiness

The specific features of the designed SMART Profiling service necessitate a broader scope of aspects that define its readiness for transition to market, namely:
  • Innovation Readiness Level – IRL:
    • Knowledge Readiness Level (methodological readiness) – KRL
    • Technology Readiness Level – TRL
    • Sustainability Readiness Level – SRL
    • Regulatory Readiness Level – RRL.
  • Organizational Readiness Level – ORL:
    • Team Readiness Level – TmRL
    • Business Model Readiness Level – BMRL
    • Intellectual Property Readiness Level – KRL
    • Funding Readiness Level – FRL.
  • Commercial Readiness Level – CRL:
    • Customer Readiness Level – CRL
    • Market Readiness Level – MRL
    • Partnership Readiness Level – PRL
    • Societal Readiness Level – SoRL.
innovation management levels at start
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