“IP Why Not” campaign for intellectual property protectionEuropean Union Intellectual Property Office / 2021-10-01
STRATEGMA Agency continues its intellectual property initiative, part of its corporate social responsibility. The new “IP Why Not” communication campaign, third since 2018, continues the effort of the preceding “IP Why Should I Be Bothered” to make intellectual property rights more comprehensible for young copyright-protected products audiences and users and build on its achievements in convincing them of the importance of protection and reward to creators, performers and inventors. The campaign will run between 1 October 2021 and 1 September 2022, online and live in four EU member states – Bulgaria, Spain, Portugal and Estonia.
More information about it can be found on: http://ipwhy.europe.bg/
IP: WHY SHOULD I BE BOTHERED? campaign for intellectual property protectionEuropean Union Intellectual Property Office / 2019-11-11
The WHY SHOULD I BOTHER campaign promotes the value of intellectual property. This campaign seeks to include young audiences from Bulgaria, Spain and Portugal in the efforts to respect creators’ rights and thus support creation.
Information campaign "Imagination Made Real"European Union Intellectual Property Office / 2018-03-01
Our campaign "Imagination Made Real" aims to engage high school students using messages and activities, which illustrate the intrinsic value of creative achievements and the respective intellectual property rights as well as the harm caused by misuse.