PUBLIC COMMUNICATIONS

Public communication campaigns as a means of disseminating ideas and messages about strategic goals are part of the STRATEGMA portfolio. We possess a broad range of skills in public communications, as well as the necessary equipment for production and dissemination of information and creative products and for advertising and publishing activities.

STRATEGMA offers audio-visual products, creative scripts, doubling and sound recording and post-production of videos, photographic services and specialized software for management of audio-visual basis.

As of March 2014 STRATEGMA Agency is registered in the public register of the National Film Centre as a film producer and distributor.
“IP Why Not” campaign for intellectual property protection

“IP Why Not” campaign for intellectual property protection

European Union Intellectual Property Office

STRATEGMA Agency continues its intellectual property initiative, part of its corporate social responsibility. The new “IP Why Not” communication campaign, third since 2018, continues the effort of the preceding “IP Why Should I Be Bothered” to make intellectual property rights more comprehensible for young copyright-protected products audiences and users and build on its achievements in convincing them of the importance of protection and reward to creators, performers and inventors. The campaign will run between 1 October 2021 and 1 September 2022, online and live in four EU member states – Bulgaria, Spain, Portugal and Estonia.

More information about it can be found on: http://ipwhy.europe.bg/

INTELLECTUAL PROPERTYIPEUEUIPO
IP: WHY SHOULD I BE BOTHERED? campaign for intellectual property protection

IP: WHY SHOULD I BE BOTHERED? campaign for intellectual property protection

European Union Intellectual Property Office
The WHY SHOULD I BOTHER campaign promotes the value of intellectual property. This campaign seeks to include young audiences from Bulgaria, Spain and Portugal in the efforts to respect creators’ rights and thus support creation.

http://ipwhy.europe.bg/en

INTELLECTUAL PROPERTYIPEUEUIPO
Informational campaign about Common Agricultural Policy of EU - “Discovering Tomorrow’s Farm Leaders”

Informational campaign about Common Agricultural Policy of EU - “Discovering Tomorrow’s Farm Leaders”

European Commission's Directorate General for Agriculture and Rural Development
“Discovering Tomorrow’s Farm Leaders” campaign aims to increase the trust of the Bulgarian citizens to the Common Agricultural Policy (and EU policies in general) and enhance the recognition of its contribution to the development of the national agriculture, the preservation of the good quality Bulgarian agricultural products that the people value, the preservation of the Bulgarian nature and the revitalizing of the rural areas.

http://cap.europe.bg/en


European CommissionInformation CampaignProgramme for Rural DevelopmentCAP
Information campaign "Imagination Made Real"

Information campaign "Imagination Made Real"

European Union Intellectual Property Office
Our campaign "Imagination Made Real" aims to engage high school students using messages and activities, which illustrate the intrinsic value of creative achievements and the respective intellectual property rights as well as the harm caused by misuse. 

http://imagination.gateway.bg/en

intellectual propertyIPEUEUIPO
Development of a pop-up science stand concept for Science Squared project

Development of a pop-up science stand concept for Science Squared project

We took the second place in the international competition for design and elaboration of an interactive pop-up science stand aiming to promote European project ERC=Science².

ERC=Science² is an Europe-wide communications campaign which uses popular scientific themes such as ‘cities of the future’ and ‘robotics’ to tell stories about the breakthrough science funded by the European Research Council (ERC) and the potential impact it can have on our lives.

Our project is done in collaboration with company IVOFORM LTD.


designpromotional matirials
Marketing of tourism products of Smyadovo Municipality

Marketing of tourism products of Smyadovo Municipality

Smyadovo Municipality
Creating 40 audio- visual materials, each between 3 and 4 minutes long, HD format appropriate to be played on a computer. Each piece is voiced in 5 languages: Bulgarian, English, German, French and Russian. 

Developing a computer- based software for managing the audio- visual content – public interface which grants access to the various audio- visual materials.


Smyadovoexhibitionaudio-visual database
Marketing of tourism products of Letnitsa Municipality

Marketing of tourism products of Letnitsa Municipality

Letnitsa Municipality
46 audio-visual elements, each lasting 4 minutes, HD DVD format - presented on Internet and computer (KIOSKS). Each piece is voiced in 8 languages: Bulgarian, English, Spanish, Italian, German, French, Russian and Japanese.

Designing the structure of the public part of the management of the audio-visual facilities and the virtual tour guide.

Developing a computer- based software for managing the audio- visual content – public interface which grants access to the various audio- visual materials.

http://www.letnitsa.bg/virtual/front/index.html


Letnitsatourisminformation and communication technologiesaudio-visual databasepromotional matirials
Informational campaigns about Common Agricultural Policy of EU

Informational campaigns about Common Agricultural Policy of EU

European Commission's Directorate General for Agriculture and Rural Development
Strategma Agency co-financed and implementated several communication campaigns aiming to populize of Common Agricultural Policy of EU.

Informational seminars to explain the policy and possibilities of financing under the Programme for Rural Development aimed at Bulgarian farmers.

Over 40 informational days organized and conducted on the various objectives of the common agricultural policy - food safety, organic food and labeling rules presented in an accessible for students way.

International conferences and roundtables in Bulgaria, Estonia, Malta, Portugal and Belgium with a total number of participants over 260 people.

Exchange of experiences and best practices on the development of organic farming and the establishment of food cooperatives.

The year 2012 marks the 50th anniversary of the implementation of the Common Agricultural Policy (CAP), a cornerstone of European integration that has provided European citizens with five decades of secure food supply and a living countryside, celebrated by the European Commission all over the EU.

The information campaign CAP: Re:turn to the future, implemented by Strategma Agency (Bulgaria) and targeted at three other member state - Estonia, Portugal and Malta - tells about the history, developments and achievements of the CAP. At the same time it focuses on the future challenges that need to be overcome in order to meet the needs of European societies in the long term.

Organizing a final conference in Brussels.

Video clips produced within the project:


European Commissioninformation campaignprogramme for rural development
Information and publicity in the framework of the project Water Cycle Project of the Town of Gabrovo

Information and publicity in the framework of the project Water Cycle Project of the Town of Gabrovo

The subject of the contract covers the implementation of a set of measures to effectively inform the public on all matters relating project Water Cycle Project of the Town of Gabrovo.

http://www.waterprojectgabrovo.eu/

Gabrovoinformation campaign